Just got home from a great little marketing event especially for law-bloggers. It was a homely little event, although with some stellar attendees. Basically, we all sat around (about 50 of us at a single huge conference table) and chatted about a few central issues about blogging and how it affected our respective careers.
The content itself: dull, dull, dull--nothing I couldn't have thought up myself. I only say that (other than it being true) to give voice to what most of you are thinking about the next (or last) marketing event you went to. Bottom line: sure!, the content was weak, with maybe "one or two" little nuggets of thought to take "away."
But think! Those one or two nuggets might just be the "single grain of rice" that puts you over the top in your next negotiation. To say nothing of the chance to meet lawyers from across disciplines--an occasion fraught with marketing possibilities for now and in the future.
Again, no matter how simple, homely, or down-right boring your next marketing event may be, it, in addition to all the others you have already participated in and those you'll be participating in next week and next month and next year, will all add up.
Yup! I've got a new client (candidate) out of this event. Got some advice for improving my blog, found out about a better (and cheaper) hosting company, etc., etc., all from one short little two-hour event. Think of each marketing event as one brick in your overall career structure. One brick doesn't matter? Try leaving out a few and see where it gets you.
It's not so much being the "early bird", it's being the EverReady bunny. Being there really does matter.
Just a thought.